Box Of Awesome, The ?Free Birchbox For Kids', Targets Girls With Box Of OMG!

Having proven the concept, Dylan Collins' Box Of Awesome, which we previously described as a "free Birchbox for kids", is launching a new box targeting 8-14 year-old girls only -- a move that feels like a very logical next step. Similar to the original BOA, which launched last month, the equally cleverly named Box Of OMG! sees subscribers being sent a bi-monthly physical box stuffed full of books, music, movies, tickets, fashion, make-up and other "surprises" from both big brands and startups.

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